Sincerely, Sofia

Hello there! For once, it is not Sunday, so happy Thursday! This course has come to an end, so unfortunately, these blog entries will be posted less frequently. I would love to keep a weekly schedule! Eventually! As this course comes to an end, I cannot help but think of just how prevalent communication concepts are in our everyday lives. Through discussions and blog posts, I have watched my classmates use their own lives as examples- organizations they favor, military experience, and unique events. On my end alone, I have used several examples from my personal life that illustrate the concepts we have discussed. I have gotten to describe leadership positions I held in college, high school jobs, and current careers. I have written about my favorite bands and stories from vacations. Strategic communications is truly everywhere! Now that my eyes have been opened to not only recognize but understand these concepts, I am floored by how much of our everyday lives can act as learning opportu...

Happy Sunday for the second to last time! Summer is approaching, which means that this term is wrapping up. How bizarre! While I usually write my blog posts on Sundays, this week, I had no choice but to wait until the end of the weekend. Surprisingly (and thankfully) my reason feeds into what we are discussing in class this week- measuring tangibles and intangibles in communication. In this situation, a venue did not exercise the importance of intangible assets which will feed in directly to the measurement of their tangible assets. Venue Communication Matters This past week, I had the opportunity to see my favorite band of all time, Greta Van Fleet, in northern Alabama. While I have been to several shows, each has required traveling over state lines, so the chance to attend a “home” show was exhilarating. I bought my general admissions tickets in October of 2023 (with a presale code of course) and waited for the months to pass before it was time to travel north. The venue is where we...

Happy Sunday, and welcome back once again! There are only two more weeks left of this course, so let’s finish strong! Crisis Communication This week, we have discussed crisis communication and reputation management. According to Swetha Armesan, crisis communication is, “the dissemination of information by an organization to address a crisis that impacts customers and/or the organization's reputation” (Aremesan, 2024). Any organization is at risk of a crisis because crises are rarely, if ever, planned. Any organization can experience a crisis at any time, so organizations must be prepared to address the issue to their stakeholders and manage their reputation. Reputation Management According to Kent Campbell, reputation management is, “the ongoing process of influencing and shaping the public perception of an individual, company, or brand” (Campbell, 2020). How an organization handles a crisis greatly affects how successful the organization will be moving forward. Will the organizati...