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Strategic Communications is Everywhere

Hello there! For once, it is not Sunday, so happy Thursday! This course has come to an end, so unfortunately, these blog entries will be posted less frequently. I would love to keep a weekly schedule! Eventually! As this course comes to an end, I cannot help but think of just how prevalent communication concepts are in our everyday lives. Through discussions and blog posts, I have watched my classmates use their own lives as examples- organizations they favor, military experience, and unique events. On my end alone, I have used several examples from my personal life that illustrate the concepts we have discussed. I have gotten to describe leadership positions I held in college, high school jobs, and current careers. I have written about my favorite bands and stories from vacations. Strategic communications is truly everywhere! Now that my eyes have been opened to not only recognize but understand these concepts, I am floored by how much of our everyday lives can act as learning opportu...
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Weight of Communications: How Intangibles Feed Into Tangibles

Happy Sunday for the second to last time! Summer is approaching, which means that this term is wrapping up. How bizarre! While I usually write my blog posts on Sundays, this week, I had no choice but to wait until the end of the weekend. Surprisingly (and thankfully) my reason feeds into what we are discussing in class this week- measuring tangibles and intangibles in communication. In this situation, a venue did not exercise the importance of intangible assets which will feed in directly to the measurement of their tangible assets. Venue Communication Matters This past week, I had the opportunity to see my favorite band of all time, Greta Van Fleet, in northern Alabama. While I have been to several shows, each has required traveling over state lines, so the chance to attend a “home” show was exhilarating. I bought my general admissions tickets in October of 2023 (with a presale code of course) and waited for the months to pass before it was time to travel north. The venue is where we...
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The BP Oil Spill and Crisis Communication

Happy Sunday, and welcome back once again! There are only two more weeks left of this course, so let’s finish strong! Crisis Communication This week, we have discussed crisis communication and reputation management. According to Swetha Armesan, crisis communication is, “the dissemination of information by an organization to address a crisis that impacts customers and/or the organization's reputation” (Aremesan, 2024). Any organization is at risk of a crisis because crises are rarely, if ever, planned. Any organization can experience a crisis at any time, so organizations must be prepared to address the issue to their stakeholders and manage their reputation. Reputation Management According to Kent Campbell, reputation management is, “the ongoing process of influencing and shaping the public perception of an individual, company, or brand” (Campbell, 2020). How an organization handles a crisis greatly affects how successful the organization will be moving forward. Will the organizati...
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A Journey Through History: As We Change, So Does Advertising

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Happy Sunday, and welcome to week six! I know I say it in nearly every post, but time is surely flying. This week, we have learned about message development and message placement. This post will focus primarily on message placement. As time has progressed, so has technology. People have changed, machines have been invented, and with these new developments, advertising has adapted. Companies have found ways to utilize countless progressions to communicate their messages. Whether we notice it or not, humanity and advertising appear to hold metaphorical hands as time passes. Below are a few highlights of advertising history that stand out to me. The Invention of the Printing Press (The first newspaper advertisement in the United States was a real estate advertisement published in The Boston News-Letter in 1704 (Muhammad, n.d.).) Going back almost 600 years, we see Johannes Gutenberg inventing the printing press in 1432. This invention revolutionized mass production, allowing books to ...
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Visionary Leadership: From a Delegate's Perspective

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Welcome back, and happy Sunday! I cannot believe this course is at the halfway point of completion. Time has flown and this blog has grown! I have enjoyed looking back at how my understanding of strategic communications and leadership has expanded in the last six weeks. During our course studies this week, we have spent more time learning about the workings of visionary leadership. When writing these blog posts, I am often inspired to draw from my own experiences, applying what we have learned to what I have taken part in during my own life. For this entry, an organization that I joined in college, Freshman Forum, gave me the chance to both learn about and practice visionary leadership. Visionary Leadership To begin, we must have an understanding of what visionary leadership is. Daniel Goleman does a great job of explaining visionary leadership succinctly, stating, “Visionary leaders articulate where a group is going, but not how it will get there – setting people free to innovate, exp...
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Internal & External Communications from the View of a College Admissions Counselor

Happy Sunday, and welcome to my blog! If you are new here, I have been documenting what I have been learning in my Leadership and Media Strategies course as I continue to work towards my graduate degree in Strategic Communications. This week, we covered “Leadership and Communication with Internal, External and Government Groups,” which led me to think about the communication my own role requires. I was specifically drawn to the internal communication and external communication aspects of my job. I currently serve as a Regional Admissions Counselor for the college I received my undergraduate degree from. I have almost been in this position for two years, and with this being my first job after college, I have had the opportunity to learn so much about leadership and communications. An Overview of Daily Tasks As a Regional Admissions Counselor, my job looks a little bit different than most people might assume. I have one of three positions that is completely remote, so I live in the area ...
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Classically Sofia: The Journey of Discovering My Personal Brand

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Happy Sunday, friends! This week, I have learned about opinion leadership, social media, and drumroll... personal brands! The concept of a personal brand is something that has always intrigued me whether I have been conscious of it or not. Allaya Cooks-Campbell's article, "Personal branding: Why you need to control the message" defines personal branding, "Personal branding is the strategic and intentional process of curating a public image to manage people's impression of you" (Cooks-Campbell, 2023). Who would not want to have some control over how others perceive you? What a powerful concept! Ever since I was young, I subconsciously worked to create a personal brand. Here is a bit of that journey! Growing up, my favorite thing to do was watch "old" movies. It is funny because when I mention my love of old movies to other people my age (early to mid-twenties), sometimes I will get responses like "Yes, my favorite is 10 Things I Hate About You!...
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